Social Media Management
Building brand presence, community, and engagement—one post at a time.
From daily content planning to audience engagement and analytics, I manage social media with purpose and precision. Whether it’s launching a campaign, boosting an event, or scaling a brand’s online voice, I create strategies that drive impact—not just impressions.
Client name
Various Hospitality, Entertainment, Music & Travel Brands
Budget
$2,000 – $15,000+ (per campaign or monthly retainer)
Release date
2007 - Present
Website
ToneINT.com | 360Bam.com
I treat every post like a handshake—it’s not just content, it’s your brand saying hello. Great social media turns attention into trust and followers into customers.
The Concept
To help brands grow and thrive online, I’ve developed social media strategies that go beyond pretty posts—they build loyal communities, drive engagement, and lead to real-world results. My approach is both creative and data-informed, balancing storytelling with growth tactics across Instagram, TikTok, Facebook, and YouTube.
The Process
For Tavern On Lagrange, I created and executed a weekly content plan that featured live entertainment, food specials, event flyers, and behind-the-scenes moments. I introduced crowd-sourced voting for DJ battles, elevated the visual aesthetic, and used Reels to humanize the brand and boost shareability.
At AB Music Group, I built the digital identity for Alexander Blane across platforms—crafting performance clips, teaser campaigns, and personal storytelling content that helped build his fanbase on Instagram, TikTok, and YouTube. I also integrated direct links to Spotify and merch funnels.
With Xperience Restaurant & Cocktails (Dallas), I manage event promos, VIP packages, celebration shoutouts, and interactive content tied to themes like R&B Karaoke, Confetti Fridays, and celebrity DJ nights—all designed to drive RSVPs and online buzz.
For Vacay On Layaway, I curated content for global travel events—highlighting destinations, customer experiences, and countdowns to departure using video, testimonials, and gamified content strategies. I also developed social advertising creative for last-minute getaway deals.
Across all brands, I create branded content calendars, manage copywriting and visuals, implement hashtag and growth strategies, and oversee performance reporting. I often coordinate with photographers, editors, and clients to keep content fresh, intentional, and aligned with the brand.
The Results
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Grew audience size by 30–70% within key campaigns
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Increased post engagement and saves through Reels, carousels, and giveaways
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Boosted RSVPs and sales through organic call-to-action campaigns
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Strengthened brand consistency and voice across all platforms
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Helped clients convert followers into loyal customers and event attendees
Whether launching a new brand or revitalizing an existing one, my approach to social media consistently drives growth and engagement. The platforms may change, but strong strategy, storytelling, and consistency always deliver results.
