Marketing Campaigns
Driving awareness, conversions, and connection through strategic storytelling.
I design and lead marketing campaigns that move people—from awareness to action. Whether launching a product, promoting an event, or amplifying a brand, every campaign I create is rooted in clarity, creativity, and conversion.
Client name
Multi-Industry Campaign Clients
Budget
$3,000 – $50,000+ (varied by campaign)
Release date
2007 - Present
Website
ToneINT.com | 360Bam.com
A good campaign tells a story—but a great one gets results. I don’t just create content; I create strategy-driven moments that spark action.
The Concept
Campaigns are more than just ads—they're strategic narratives designed to inform, inspire, and convert. I specialize in full-funnel marketing campaigns that blend creative vision with data-driven execution, tailored to each brand’s goals, voice, and target audience.
The Process
For Lady Di’s Bakery, I developed seasonal campaigns around our signature butter cookies—combining email marketing, social media, influencer outreach, and limited-time offers to increase online sales and brand visibility.
At Xperience Restaurant & Cocktails, I launched themed campaigns like R&B Karaoke Saturdays and Confetti Fridays, integrating reels, paid ads, audience polls, and local influencer spotlights to increase RSVPs and repeat traffic.
With Vacay On Layaway, I created destination-focused campaigns for events in Mexico and the Caribbean. These included countdown content, email automation, travel tips, and video teasers that drove both bookings and user-generated content.
For AB Music Group, I supported single and album release rollouts for Alexander Blane using content-driven ad campaigns, teaser sequences, and integrated CTAs that led to streaming growth and fanbase engagement.
I also created launch campaigns for new brands such as The Round Table and Marley One, developing brand language, visual creative, and omnichannel strategies to introduce them to the market with impact.
Each campaign involved planning across digital (email, ads, landing pages), social, and in-person experiences when applicable. I also managed reporting, testing, and optimization to maximize ROI and audience response.
The Results
-
Drove 20–60% sales increases within campaign windows
-
Achieved 3–5x return on ad spend (ROAS) across paid campaigns
-
Increased email open rates to over 40% and engagement through automations
-
Boosted social reach and conversions through storytelling and video-first content
-
Helped brands build momentum, expand audiences, and convert curiosity into revenue
These campaigns not only delivered measurable outcomes but also helped shape long-term brand equity. By combining data, design, and intentional storytelling, I ensure every campaign does more than perform—it leaves a lasting impression.
