Event Marketing & Promotions
Blending culture, entertainment, and experience into unforgettable campaigns.
From restaurants and lounges to international travel experiences, I’ve led the strategy and execution of high-impact event campaigns that drive attendance, build brand awareness, and boost revenue. My work blends digital marketing, creative direction, and on-the-ground promotions to turn events into unforgettable brand experiences.
Client name
Various Hospitality & Entertainment Brands
Budget
$5,000 – $50,000+
Release date
2007 - Present
Website
ToneINT.com | 360Bam.com
I don’t just market events — I create experiences that connect people to places, brands, and culture. From local venues to international getaways, I know how to turn moments into momentum that drives engagement and revenue.
The Concept
The goal was to create immersive, high-impact marketing and promotional campaigns for restaurants, entertainment venues, and travel experiences that elevated each brand while driving audience engagement, foot traffic, and revenue. Each project required tailored creative, regional targeting, and deep understanding of customer behavior. I merged traditional promotions with modern digital strategies across social, email, and event platforms.
The Process
For Tavern On Lagrange, I built a brand rooted in upscale nightlife and live entertainment—developing weekly and seasonal campaigns for R&B nights, live jazz, and themed events. I managed all digital and print promotion, influencer collaborations, email marketing, and ticketing systems, including integrations with platforms like Eventbrite and OpenTable.
With Vacay On Layaway, I curated and marketed destination events in the Caribbean and Mexico—building branded travel funnels, booking systems, countdown email sequences, and social campaigns for events like Fiesta In Ecstasy. These included performance lineups, excursions, and custom landing pages to drive conversions.
At Xperience Restaurant & Cocktails (Dallas), I handled digital promotion for their signature DJ events, R&B karaoke nights, and holiday campaigns—coordinating social rollouts, sponsored ads, and RSVP links.
For venues like Tavern At Midway, Glenwood Oaks, The Entrance, Boston’s Fish House, and Tavern On The Row, I consulted on campaign creative, flyer design, live event bookings, and content strategy to build awareness and increase in-store engagement.
The Results
Across all campaigns:
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Increased event attendance by up to 60% within the first quarter
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Drove thousands of online RSVPs and ticket conversions using branded landing pages and targeted ads
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Boosted social engagement (IG/TikTok) through countdown reels, influencer partnerships, and audience polls
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Built lasting audience loyalty with post-event email follow-ups, surveys, and targeted retargeting
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Helped venues achieve record-breaking nights in food & beverage sales during marquee events
These results showcase my ability to blend creative direction, digital strategy, and community connection into campaigns that don’t just entertain—but convert.
