Content Creation
Crafting words, visuals, and concepts that drive connection, clicks, and culture.
I create content that does more than fill space—it fuels campaigns, builds community, and drives action. From daily posts to campaign scripts and brand stories, I help brands speak clearly, consistently, and creatively across every touchpoint.
Client name
Brands Across Travel, Hospitality, Entertainment, and Retail
Budget
$1,500 – $10,000+ (per project or content package)
2007 - Present
Website
ToneINT.com | 360Bam.com
Every brand has a story—my job is to bring it to life in a way that people feel, follow, and remember
The Concept
Great content isn't filler—it's fuel. I create content that tells stories, moves audiences, and builds brand equity across formats and platforms. Whether written, visual, or conceptual, everything I craft serves a purpose: to attract, inform, entertain, and convert.
The Process
For AB Music Group, I developed engaging content for artist rollouts, including visual captions, performance clips, video scripts, and teaser campaigns for Instagram, TikTok, and YouTube. Each piece was designed to reflect the artist’s voice while driving audience anticipation and engagement.
At Xperience Restaurant & Cocktails, I created weekly content packs that included event flyers, Reels scripts, celebration shout-outs, and interactive post captions to support marketing and promotions. The content aligned with a strategic content calendar and supported weekly sales goals.
For Vacay On Layaway, I crafted destination storytelling content, travel tip carousels, countdown posts, email copy, and package descriptions. I also created branded email flows and user-generated content prompts to extend reach and encourage shares.
Lady Di’s Bakery benefitted from product descriptions, seasonal campaign copy, and caption storytelling around family history, flavors, and nostalgia to boost social engagement and online orders.
I also produced digital narratives and multi-platform copy for experiences like Fiesta In Ecstasy and The Entrance Experience, tailoring tone and messaging to match the theme, destination, and audience for each international event.
Whether it's short-form copy, long-form storytelling, visual direction, or audio/video scripting, I adapt content for platforms like Instagram, TikTok, Facebook, YouTube, and websites—always optimizing for brand voice, purpose, and audience behavior.
Promotional video created for Tavern On Lagrange
The Results
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Increased engagement rates across Instagram and Facebook by up to 85%
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Boosted email click-through rates and open rates with branded content sequences
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Contributed to streaming and merch sales through artist-centered storytelling
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Helped multiple brands maintain consistent content output tied to growth goals
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Built stronger community trust and connection through authentic, relevant messaging
Content creation is where brand meets audience—and when done right, it becomes a powerful engine for growth. With the right voice, visuals, and value, I turn ideas into content that connects, converts, and sustains momentum.
