Strategy you can see. Work that moved people.
A look at selected projects, campaigns, brand-building work, startup development, business restructuring, POS and operational systems, wholesale and distribution strategy, destination weddings, festivals, concerts, mobile app development, graphic design, social media management, e-marketing, hospitality marketing, travel promotions, entertainment rollouts, food brands, events, and growth strategy connected to Tone INT and 360 Branding & Marketing.
Not just pretty work. Work with purpose.
My portfolio is built around strategy, execution, positioning, systems, and results. The design matters — but the move behind the design matters more.
Show the move behind the work.
Don’t just show what was made. Show what it solved, who it helped, and how it moved the brand forward.
Built across industries, brands, and real-life situations.
This portfolio represents more than design. It shows how ideas became brands, businesses, campaigns, websites, systems, events, sales opportunities, wholesale opportunities, operational improvements, and business movements.
Business Startups & Launch Strategy
Helping new businesses move from idea to structure, including naming, brand direction, service offers, pricing, launch planning, websites, marketing systems, and customer acquisition strategy.
Business Restructuring & Turnaround Strategy
Reworking struggling businesses by identifying what is broken, rebuilding the offer, cleaning up operations, improving messaging, restructuring systems, and creating a path back to revenue.
Consulting & Growth Strategy
Business plans, investor narratives, brand architecture, revenue models, operational systems, marketing plans, pricing strategy, and growth frameworks.
Brand Identity & Business Positioning
Naming, messaging, visual direction, brand voice, service offers, customer journey planning, and business ecosystem positioning.
Website Design & Digital Builds
ToneINT.com, 360Bam.com, VacayOnLayaway.com, LadyDisBakery.com, ABMusicGroup.com, landing pages, portals, funnels, and branded web experiences.
Mobile Apps, Portals & Digital Platforms
Mobile application planning, platform concepts, client portals, booking systems, dashboards, digital workflows, custom WordPress tools, and technology-driven business solutions.
Automation, Portals & Operations
Custom workflows, client portals, travel agent systems, booking tools, invoice experiences, dashboards, automation planning, and process improvement.
POS Setup, Systems & Operational Flow
Supporting restaurants, retail businesses, hospitality groups, and service brands with POS setup, menu/category structure, reporting flow, staff systems, payment workflows, and operational processes.
Lead Capture, Email & Sales Funnels
Subscription flows, email campaigns, lead magnets, landing pages, service funnels, travel inquiry routing, and customer conversion systems.
Graphic Design, Social Media & E-Marketing
Flyer design, campaign graphics, social media management, caption writing, email marketing, promotional calendars, brand visuals, content strategy, and digital advertising support.
Creative Direction & Social Media Content
Captions, campaign copy, content calendars, AI image prompts, visual direction, promotional concepts, reels strategy, and brand storytelling.
Business Plans, Pitch Decks & Funding Narratives
Investor positioning, funding stories, loan preparation, pitch narratives, pro forma concepts, expansion strategies, and brand-backed business cases.
Restaurant & Venue Marketing
Campaigns, menus, event calendars, brunch concepts, nightlife promotions, flyers, email marketing, operations messaging, and customer re-engagement.
Food Brand Development
Bakery growth, wholesale positioning, menu concepts, restaurant proposals, social media campaigns, product storytelling, and brand-to-market strategy.
Wholesale, Retail & Distribution Strategy
Helping food and product brands position for wholesale, retail placement, distributor conversations, packaging strategy, pricing structure, product storytelling, and B2B sales opportunities.
Vacay Promotions, Destination Weddings & Group Travel
Travel campaigns, city-specific travel deals, group trips, cruises, Mexico and Caribbean offers, payment-plan messaging, travel landing pages, and over 100 destination weddings arranged through Vacay On Layaway.
Festivals, Concerts & Event Promotions
Hosted festivals, organized concerts, promoted restaurant events, brunches, nightlife experiences, travel events, private events, ticketed experiences, and community-driven campaigns.
Talent, Music & Entertainment Rollouts
Artist campaigns, release strategy, landing pages, content rollout planning, press kit support, social captions, fan engagement, and entertainment brand development.
I don’t just make things look better. I help make them work better.
Every project starts with a business problem, a brand opportunity, or a growth goal. The portfolio shows the visible work, but the real value is in the strategy, structure, execution, and systems behind it.
Turning scattered ideas into focused brands, offers, and customer journeys.
Building campaigns, content, pages, emails, and promotions that move people to act.
Creating repeatable processes, portals, automations, and digital tools that support growth.
Connecting branding, marketing, operations, sales, and strategy into one ecosystem.
Bring the vision. I’ll help structure the move.
Whether you need a brand built, a website created, a campaign launched, a business structured, or a project brought back to life — get at Tone.
